This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Marketing Strategist plans campaigns, researches market trends, and designs promotional activities to boost sales or brand awareness.
Get qualified to work as a Marketing Strategist with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Marketing Strategist generally earns $1,550 per week ($80,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is expected to see strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Marketing Strategist. Marketing Strategists may find work across all regions of Australia, particularly in larger towns and cities.
Source: Australian Government Labour Market Insights
If you’re planning a career as a Marketing Strategist, consider enrolling in a Bachelor of Commerce. This course will give you the skills to work in a range of roles with subjects including finance fundamentals, economic principles, business analytics, commercial law and professional practice. You’ll be able to specialise your skills in areas such as accounting, economics, innovation, marketing, business law, human resources, leadership or banking.
Browse occupations related to Marketing Strategist
If you're looking to advance your career in the marketing field, exploring Marketing Strategist courses in South Australia is an excellent start. With a variety of courses available in the region, aspiring marketing strategists can enhance their knowledge and skills in the ever-evolving landscape of marketing. The courses offered equip students with critical insights into consumer behaviour, market trends, and strategic planning, providing a solid foundation for a successful career.
In South Australia, several established training providers deliver comprehensive marketing programs. For instance, Greystone College offers an Advanced Diploma of Marketing and Communication, which is well-regarded in the business community. Additionally, Flinders University provides a Bachelor of Business with a focus on Marketing, while The University of Adelaide features a Bachelor of Commerce with a Marketing specialisation. Each of these institutions maintains a strong reputation for delivering high-quality education tailored to industry needs.
Upon completing a Marketing Strategist course in South Australia, graduates can explore various exciting career paths. Notably, the role of a Social Media Manager has gained prominence as businesses increasingly rely on digital platforms to engage with their audiences. Other potential career options include a Market Research Analyst, who scrutinises data to inform marketing strategies, or a Campaign Manager responsible for executing targeted marketing campaigns.
Furthermore, those interested in specialised roles may consider becoming a Content Strategist, who crafts messaging to resonate with audiences, or a Marketing Analyst, focused on analysing trends and consumer needs. A career as a Sports Marketing Manager can also lead to exciting opportunities, particularly for those passionate about athletics and branding.
Ultimately, pursuing Marketing Strategist courses in South Australia equips individuals with the necessary skills and knowledge to excel in the competitive field of marketing. Complementing education with a focus on practical application prepares graduates for the diverse opportunities available in the marketing sector, including roles such as Media Relations Specialist, Product Specialist, and Public Relations Executive. The marketing landscape continues to evolve, making continuous learning essential for anyone looking to thrive in this dynamic arena.