This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Marketing Strategist plans campaigns, researches market trends, and designs promotional activities to boost sales or brand awareness.
Get qualified to work as a Marketing Strategist with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Marketing Strategist generally earns $1,550 per week ($80,600 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry is expected to see strong growth in employment numbers in coming years. There are currently 51,400 people working in this field in Australia and many of them specialise as a Marketing Strategist. Marketing Strategists may find work across all regions of Australia, particularly in larger towns and cities.
Source: Australian Government Labour Market Insights
If you’re planning a career as a Marketing Strategist, consider enrolling in a Bachelor of Commerce. This course will give you the skills to work in a range of roles with subjects including finance fundamentals, economic principles, business analytics, commercial law and professional practice. You’ll be able to specialise your skills in areas such as accounting, economics, innovation, marketing, business law, human resources, leadership or banking.
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In Victoria, aspiring marketing professionals have access to a diverse selection of Marketing Strategist courses tailored to equip them with the essential skills and knowledge required in today’s dynamic marketplace. Leading institutions such as Victoria University and Deakin University offer comprehensive programs like the Bachelor of Business (Marketing) and Bachelor of Commerce (Marketing). These courses aim to develop strategic thinking and analytical skills, allowing students to flourish in various marketing roles across Victoria, Australia.
Upon completing the Marketing Strategist courses in Victoria, graduates may find themselves well-prepared for a variety of related job roles, including Social Media Manager, Market Research Analyst, and Campaign Manager. These professions call for strategic insight and creativity, making them ideal for those who have honed their skills in marketing strategy. By enrolling in these courses, individuals can pave their way to success in the colourful and competitive field of marketing in Victoria.
Moreover, the courses available aren't merely about theory; they offer practical applications essential for real-world marketing scenarios. Alongside core marketing subjects, students will also explore niche areas such as Content Strategist and Marketing Analyst. As they progress through the programs, students will gain insight into different facets of marketing, preparing them for exciting roles as Sports Marketing Managers or Media Relations Specialists. With such a wealth of opportunities, pursuing Marketing Strategist courses in Victoria can truly unlock a promising career in the ever-evolving marketing landscape.