This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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If you're exploring opportunities in advertising and marketing, our selection of Media Buyer courses in Alice Springs is an excellent starting point. These courses are designed for those with prior experience or qualifications and prepare you to excel in this dynamic field. Uncover the essential skills needed to effectively allocate resources for advertising and learn how to engage with audiences through strategic media placement.
In Alice Springs, you can pursue advanced education like the Bachelor of Communication, a comprehensive programme that delves into various aspects of media and public relations. Alternatively, you might consider a Bachelor of Business (Marketing), which focuses on the principles of marketing strategy and consumer behaviour. For those interested in blending communication skills with business knowledge, the Bachelor of Business (Public Relations) is also available, providing insights into how businesses communicate with their publics.
Completing one of the Media Buyer courses in Alice Springs opens doors to a variety of related job roles. As a graduate, you could explore positions like a Social Media Manager or a Market Research Analyst. Other roles include Campaign Manager, Content Strategist, and Marketing Analyst. Each of these positions plays a critical part in shaping marketing strategies and understanding market dynamics.
Students interested in diversifying their career options will find that the Media Buyer role connects closely with several fields of study, especially within Business courses and Marketing. This not only strengthens your resume but also enriches your understanding of how businesses operate in today's competitive landscape, especially in a unique market like Alice Springs.
Ultimately, investing in your education through the right Media Buyer courses in Alice Springs can significantly impact your career trajectory. With practical learning and industry recognition, the qualifications you gain will prepare you to thrive in roles such as a Media Relations Specialist or Public Relations Executive. Start your journey today towards a fulfilling career in media buying and marketing!