This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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If you're looking to embark on a career in media buying, you're in the right place! Bacchus Marsh offers a variety of enriching Media Buyer courses that equip you with the essential skills and knowledge needed to thrive in this dynamic field. Understanding media placement, audience targeting, and campaign execution are foundational skills that you will learn throughout your training. With local opportunities and recognised providers, Bacchus Marsh is an excellent place to launch your professional journey in media buying.
Among the notable training providers in Bacchus Marsh are Deakin University and Federation University. Deakin University offers a comprehensive Bachelor of Communication, focusing on effective communication strategies that are vital for successful media buying. Meanwhile, Federation University provides a valuable Bachelor of Business (Marketing), which dives deep into marketing principles and practices, ideally complementing your aspirations in media buying. These courses are designed to help you build a strong foundation for your future career.
In Bacchus Marsh, media buying is interconnected with various fields of study, particularly through business courses and marketing programs. A solid understanding of business and marketing will not only enhance your skills as a media buyer but also broaden your career opportunities. The skills learned in these disciplines are highly transferable and beneficial for various roles in the marketing industry.
With the number of digital marketing and advertising avenues on the rise, now is an excellent time to pursue Media Buyer courses in Bacchus Marsh. Whether you're a recent high school graduate or considering a career change, the local training options available provide a pathway to entering this exciting field. Start your journey today and take the first step towards becoming a successful media buyer!