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Media Buyer Courses in Ballarat

Media Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.

    • AI Exposure: High

      This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.

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  • This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
      • NT
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

How do I become a Media Buyer in Ballarat?

Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.

Common questions

Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.

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There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.

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Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).

Source: Australian Government Labour Market Insights 2023

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Related career opportunities

Browse occupations related to Media Buyer

Further reading

Career spotlight: Advertising and marketing professionals

2nd October 2019

How to start a career in Social Media Marketing

4th August 2021

How to become a multimedia designer

4th November 2019

Media Buyer careers

For those looking to advance their careers in marketing and communications, Media Buyer courses in Ballarat are an excellent option. Offering a variety of higher education courses, these programs are designed for experienced learners who wish to deepen their knowledge and skills in this dynamic field. With three well-regarded courses available, students in the Ballarat area can find the perfect fit for their professional aspirations.

One of the top choices is the Bachelor of Business (Marketing), available through Federation University. This comprehensive course covers essential marketing strategies and media buying techniques crucial for anyone aspiring to excel as a media buyer. Another great option is the Bachelor of Communication, which focuses on the critical communication skills necessary for successfully navigating media landscapes.

Additionally, the Bachelor of Business (Public Relations) offers another pathway for those interested in enhancing their media buying competencies alongside public relations expertise. Each of these courses is tailored to ensure that learners gain hands-on experience and theoretical knowledge, setting them up for success in a competitive job market.

Ballarat boasts an accessible education environment with these Media Buyer courses in Ballarat. As you consider your future in media buying, take advantage of the local training providers and their stellar course offerings designed to equip you with the skills needed in today’s fast-evolving media landscape. Enrolment is now open, so explore your options and invest in your professional growth today!