This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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For those looking to elevate their career in the media buying sector, a range of Media Buyer courses in Bathurst are available, catering to experienced learners seeking advanced qualifications. Notable options include the Bachelor of Communication, a comprehensive program designed to sharpen communication skills crucial for today's media environment. Additionally, the Bachelor of Business (Marketing) offers insights into marketing strategies and consumer behaviour, essential knowledge for any aspiring media buyer. Lastly, the Bachelor of Business (Public Relations) covers the integral relationship between PR and media buying, providing a well-rounded foundation in the field.
Bathurst is home to several reputable training providers, ensuring that individuals are well-equipped with the necessary skills and knowledge needed for successful careers in media buying. These courses are recognised by industry bodies and are part of broader Business courses and Marketing categories offered in the region. By tapping into these resources, learners in Bathurst can effectively enhance their professional profiles and gain a competitive edge in the media buying industry.
Enrolling in Media Buyer courses in Bathurst not only opens doors to numerous job opportunities but also deepens your understanding of the vital intersections between media, marketing, and public relations. With the combination of advanced study and practical insights provided in these higher education courses, participants can confidently embark on a career pathway that is both rewarding and dynamic. Take the first step towards becoming a proficient media buyer by exploring the available courses and training options in Bathurst at Courses.com.au.