This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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If you're looking to advance your career and step into the exciting world of media buying, you're in the right place. The Blue Mountains region, known for its stunning natural beauty, also offers a variety of educational opportunities. Here at Courses.com.au, you can explore several Media Buyer courses in Blue Mountains that are designed for experienced learners looking to expand their skill set in this dynamic field.
Among the excellent options available, you'll find the Bachelor of Business (Marketing), which equips you with essential marketing strategies and management skills necessary for success in media buying. Alternatively, the Bachelor of Arts (Advertising) nurtures creative thinking and innovative advertising tactics, essential for crafting impactful media strategies. Each of these courses is delivered by renowned institutions in the local area to ensure quality education and industry relevance.
The reputable training providers offering these Media Buyer courses in Blue Mountains include Torrens University Australia and The University of Notre Dame Australia. These institutions provide robust support and expert guidance to all students, fostering an engaging learning environment that prepares you for the competitive media buying landscape.
For those interested in a broader understanding of marketing communications, the Bachelor of Communication can be an excellent choice. This course offers insights into media planning and audience analysis, which are pivotal for any aspiring media buyer. Furthermore, the Bachelor of Business (Public Relations) adds another layer of expertise, helping you understand the relationship between media, public perception, and targeted advertising.
In conclusion, the Blue Mountains area is a prime location for aspiring media buyers to gain the knowledge and experience needed to thrive in this field. Whether you choose to pursue a Bachelor of Arts in Marketing or select one of the other courses available, you’ll find the right training provider to support your journey. Explore the Media Buyer courses in Blue Mountains today, and take the first step towards a fulfilling career in media buying!