This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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If you're looking to enhance your career in the advertising industry, pursuing Media Buyer courses in Bunbury could be your next step. These courses are perfect for experienced learners aiming to deepen their knowledge in marketing and advertising strategies. In Bunbury, you can find a range of highly regarded options, including the Bachelor of Business (Marketing), Bachelor of Business (Public Relations), and the Bachelor of Communication. Each course offers a robust curriculum designed to equip you with the skills necessary for a successful career as a media buyer.
As a Media Buyer, you will play a critical role in developing and executing advertising strategies for various clients. The training you'll receive from these advanced courses will not only prepare you for media purchasing but will also cover related fields such as Business and Marketing. This comprehensive understanding will enable you to navigate the complexities of media channels effectively, ensuring optimal reach and engagement for your clients' campaigns.
Beyond acquiring media buying skills, the Media Buyer courses in Bunbury open doors to various job roles in the marketing domain. Graduates can explore career options such as a Social Media Manager, Market Research Analyst, or even a Campaign Manager. Each of these roles leverages skills that can be honed through the knowledge gained in these courses, making them invaluable stepping stones for your career progression.
Another aspect worth noting is the rise of digital platforms in today's marketing landscape. As you progress through your studies, you may find yourself drawn to positions like Content Strategist or Marketing Analyst. The media buying competency is greatly complemented by a strong foundation in content creation and performance analysis, both of which are essential to executing successful advertising campaigns.
In the vibrant regional setting of Bunbury, the demand for skilled Media Buyers continues to grow. Therefore, enrolling in Media Buyer courses in Bunbury not only supports your immediate educational goals but also positions you well for future opportunities. Whether you aspire to become a Sports Marketing Manager, a Media Relations Specialist, or a Public Relations Executive, this educational path can help you achieve your professional aspirations in the bustling field of media and marketing.