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Media Buyer Courses in Canberra

Media Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.

    • AI Exposure: High

      This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.

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  • This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
      • NT
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

How do I become a Media Buyer in Canberra?

Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.

Common questions

Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.

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There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.

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Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).

Source: Australian Government Labour Market Insights 2023

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Related career opportunities

Browse occupations related to Media Buyer

Further reading

Career spotlight: Advertising and marketing professionals

2nd October 2019

How to start a career in Social Media Marketing

4th August 2021

How to become a multimedia designer

4th November 2019

Media Buyer careers

For individuals aspiring to establish a career in the fast-paced world of advertising, Media Buyer courses in Canberra present an excellent opportunity to gain the necessary skills and knowledge. This field requires not only creativity but also a strong understanding of market dynamics. In Canberra, there are three advanced courses available, including the Bachelor of Business (Marketing), the Bachelor of Communication, and the Bachelor of Business (Public Relations). Each of these higher education courses is designed for experienced learners and equips students with the tools to succeed in various media buying roles.

Enrolling in these Media Buyer courses in Canberra not only helps students master the intricacies of media planning and buying but also connects them to a broader range of valuable career paths. Graduates often find fulfilling job opportunities as a Social Media Manager, Market Research Analyst, or even as a Campaign Manager. Each of these roles plays a critical part in developing and executing effective marketing strategies, making them an attractive option for qualified media buyers.

In addition to the specific areas of study in media buying, prospective students can explore a variety of related fields such as Business courses and Marketing courses offered in Canberra. These subjects provide a solid foundation for understanding consumer behaviour and market research, which are essential for success in media buying. By broadening their education, learners open doors to multiple career pathways within the marketing and advertising industry.

Whether you're looking to become a Content Strategist, a Marketing Analyst, or delve into specialised roles like Media Relations Specialist or Public Relations Executive, the courses available in Canberra are designed to equip you with valuable insights and skills. Explore the range of Media Buyer courses in Canberra today and take the first step towards a rewarding career in the vibrant world of media buying and marketing.