This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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Individuals seeking to advance their careers in marketing and advertising will find numerous opportunities through Media Buyer courses in Central Coast. Central Coast, located between Sydney and Newcastle, offers an ideal learning environment due to its vibrant local economy and burgeoning media landscape. With a variety of training providers, including Registered Training Organisations (RTOs), students can choose from courses tailored to develop the specific skills necessary for success in media buying roles.
Media buying is a critical function within the marketing sector, involving the strategic purchase of advertising space and time across various media channels. The courses available in Central Coast cover key topics such as media planning, campaign management, and analytics, equipping participants with the knowledge to navigate the evolving digital and traditional media landscape. Furthermore, the region's proximity to industry professionals enhances networking opportunities, enabling students to learn from current practitioners and gain valuable insights into the field.
Moreover, the comprehensive nature of the Business courses and Marketing courses available in Central Coast allows learners to not only specialise in media buying but also explore related job roles. This includes positions such as Social Media Manager, Market Research Analyst, and Digital Marketing Manager. Such versatility in training ensures graduates are well-prepared for a dynamic work environment, equipped to take on various challenges within the marketing landscape.
As Central Coast continues to grow as a hub for marketing and advertising, pursuing Media Buyer courses in Central Coast presents an excellent opportunity for aspiring professionals. The blend of practical skills training and theoretical knowledge ensures participants are ready to meet the demands of employers seeking skilled media buyers. With a commitment to professional development and a clear focus on industry standards, these courses provide a strategic advantage in building a successful career in media buying and related fields.