This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Buyer
Embarking on a career as a Media Buyer in Geelong is an excellent opportunity for those interested in the dynamic world of advertising and marketing. With three comprehensive Media Buyer courses in Geelong, individuals can gain the essential skills and knowledge required to excel in this field. Notable training providers such as Deakin University and Federation University offer courses that equip aspiring media buyers with the strategies for successful campaign management and effective communication in various media channels.
The role of a Media Buyer intersects with multiple fields of study, particularly in Business and Marketing. Students may also find themselves drawn to related job roles, including Social Media Manager, Market Research Analyst, and Campaign Manager. These positions complement the skill set acquired in Media Buyer courses, broadening career prospects in the vibrant Geelong job market.
Geelong's growing economy offers a fertile ground for media professionals, and studying to become a Media Buyer can open numerous pathways to success. With courses tailored to meet industry demands, aspiring candidates are encouraged to explore opportunities such as Content Strategist, Marketing Analyst, and Public Relations Executive. By choosing one of the available Media Buyer courses in Geelong, students are one step closer to launching a successful career in the exciting field of media and advertising.