This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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If you are looking to advance your career in the media buying field, Gisborne offers a selection of Media Buyer courses in Gisborne that can help you develop essential skills and enhance your understanding of marketing strategies. Among the popular options are the Bachelor of Business (Marketing) offered by Swinburne University of Technology, and the Bachelor of Communication provided by Deakin University. These courses are ideal for experienced learners seeking to deepen their expertise in media buying and marketing.
Completing a Bachelor of Business (Public Relations) or similar advanced courses places you one step closer to various rewarding job roles in the industry. Graduates often consider career paths such as a Social Media Manager, Market Research Analyst, or a Campaign Manager. Pursuing these business courses or marketing qualifications can provide you with critical insights and practical skills needed to thrive in the competitive media landscape of Gisborne.
The training providers in Gisborne are committed to delivering a high standard of education to prepare you for success in media buying. With curriculum designed by industry experts, this education empowers you to embrace various roles, including Content Strategist, Marketing Analyst, and Public Relations Executive. Explore the range of Media Buyer courses in Gisborne today, and take the first step towards elevating your career in the dynamic field of media buying.