This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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Explore the vibrant opportunities presented by the Media Buyer courses in Hobart. This bustling Tasmanian capital offers a variety of advanced educational pathways tailored for ambitious professionals looking to enhance their qualifications and skill sets in the media buying landscape. Among these, the esteemed Bachelor of Business (Marketing), delivered by the renowned University of Tasmania, stands out as an excellent choice for those wishing to delve deeper into marketing strategies and media planning. Together with the Bachelor of Communication and the Bachelor of Business (Public Relations), these courses provide a solid foundation for shaping successful media careers in Hobart.
The Media Buyer profession requires a blend of strategic thinking, analytical skills, and creativity, making it essential for candidates to pursue the right education. By enrolling in one of the available business courses or specialised marketing courses, learners can gain critical insights into the industry and refine the competencies necessary to excel. The University of Tasmania, a leading training provider in Hobart, offers a range of programs designed to prepare students for the demands of the media landscape, ensuring that graduates emerge as informed and capable professionals.
Hobart's unique blend of creativity and commerce makes it an attractive location for those seeking to enter the Media Buying field. As you explore Media Buyer courses in Hobart, consider how these advanced qualifications can nurture your skills and broaden your career prospects. With the support of reputable training providers such as the University of Tasmania, you can pave the way for a successful career in media buying, armed with the essential knowledge and experience required to make your mark in the industry.