This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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For those looking to advance their careers as media buyers, Melbourne offers a range of Media Buyer courses designed for experienced learners. These higher education courses focus on equipping individuals with the necessary skills to thrive in the competitive field of marketing and communication. With three options available, including the Bachelor of Business (Marketing), students can gain invaluable insights into market research, consumer behaviour, and strategy formulation. This comprehensive approach helps to ensure that graduates are well-prepared for the demands of the industry.
Among the leading institutions providing Media Buyer courses in Melbourne, RMIT University stands out for its robust curriculum and strong emphasis on practical learning. Their courses not only focus on theoretical knowledge but also include real-world applications that are crucial for success in the fast-paced media environment. Students have the opportunity to engage in industry projects, making RMIT a prime choice for aspiring media buyers.
Another esteemed provider is Deakin University, which offers the Bachelor of Communication. This course covers essential topics such as digital media strategies and public relations, equipping students with skills that are directly applicable to media buying roles. By choosing Deakin, learners can benefit from a learning environment that encourages creativity and innovation, crucial components for a successful career in media buying.
In addition to these options, the Bachelor of Business (Public Relations) provides another pathway for those interested in the media landscape. This course enables students to understand the intricacies of public communication and audience engagement, essential skills for effective media buying. By gaining expertise in these areas, graduates increase their appeal to potential employers within Melbourne’s vibrant marketing sector.
In summary, if you are considering developing your career in media buying, the Media Buyer courses in Melbourne provide excellent opportunities for growth and professional development. With reputable institutions such as RMIT University and Deakin University offering specialised courses, you are bound to find a program that fits your aspirations. Explore the available options today and take the first step towards a successful career in media buying by visiting Courses.com.au.