This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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If you're considering an exciting career in advertising and marketing, enrolling in Media Buyer courses in Melton may be your best choice. The Melton area, located close to Melbourne, offers a variety of high-quality courses designed for experienced learners keen to enhance their skills in media buying. With access to renowned training providers like La Trobe University and Deakin University, you can receive top-notch education and training right in your local area.
Among the offered courses, the Bachelor of Business (Marketing) from La Trobe University equips students with vital marketing skills, essential for success in the media buying field. Similarly, the Bachelor of Communication at Deakin University focuses on effective communication strategies, a key component for media buyers aiming to craft compelling campaigns. These innovative programs are designed to help you stay ahead in the competitive market.
For those interested in public relations, the Bachelor of Business (Public Relations) is another excellent option available to aspiring media buyers. Gaining expertise in this area will not only broaden your career prospects but will significantly enhance your understanding of how media impacts public perception. The combination of marketing, communication, and public relations is vital for any media buyer looking to make their mark.
In summary, pursuing Media Buyer courses in Melton opens up various pathways for a fulfilling career in advertising and marketing. By studying at distinguished institutions like La Trobe University and Deakin University, you'll benefit from comprehensive training that prepares you for success in the fast-evolving media landscape. Take the first step towards your new career today and explore the available courses in your local area!