This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
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If you're looking to establish a rewarding career in advertising and marketing, enrolling in Media Buyer courses in Sunbury is a strategic step forward. In the thriving suburb of Sunbury, Australia, students can benefit from a range of comprehensive courses designed to equip them with essential skills and insights into the media buying process. By partnering with recognised training providers, individuals can gain the knowledge needed to effectively allocate advertising budgets and drive impactful campaigns within the competitive media landscape.
Beyond the core competencies of media buying, students may also want to explore related job roles that could expand their career prospects. Those who complete Media Buyer courses in Sunbury often find themselves well-prepared for positions such as Social Media Managers and Market Research Analysts. Additionally, skill sets acquired through these courses can transition into roles as a Campaign Manager or a Content Strategist, enhancing your employability in various sectors of the media and advertising industry.
Studying in Sunbury gives you access to a vibrant local market, where hands-on experience and networking opportunities abound. With the demand for skilled professionals on the rise, exploring options like becoming a Marketing Analyst or a Media Relations Specialist can further supplement your media buying expertise. Whether you aim to work as a Product Specialist or a Public Relations Executive, undertaking Media Buyer courses in Sunbury provides a solid foundation for a successful career trajectory in the dynamic world of media and advertising.