This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersHow do I become a Media Buyer in Sydney?
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Course providers in Sydney
The following providers offer Media Buyer courses in Sydney, New South Wales.
The University of Notre Dame Australia
0064
2
The University of Newcastle
1
Torrens University Australia
41343
1
University of New England
1
University of Canberra
1
Central Queensland University
40939
1
Western Sydney University
2
Victoria University
3113
1
La Trobe University
1
University of Technology Sydney
1
University of Wollongong
2
Macquarie University
1
University of South Australia
1
Common questions
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
Courses.com.au Team
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Courses.com.au Team
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
Courses.com.au Team
Related career opportunities
Browse occupations related to Media Buyer
Further reading
How to start a career in Social Media Marketing
4th August 2021
How to become a multimedia designer
4th November 2019Media Buyer careers
If you're looking to embark on a rewarding career as a media buyer, then accessing the right education is crucial. In Sydney, several reputable training providers offer specialised Media Buyer courses that equip you with the necessary skills and knowledge. These programs are designed to cover crucial aspects of media purchasing, digital marketing strategies, and understanding audience dynamics, making them an excellent choice for aspiring media professionals in the bustling city of Sydney.
One of the leading institutions in the region is the University of Wollongong, which offers the Bachelor of Business (Public Relations). This course provides a solid foundation in business principles alongside a focus on media relations, essential for anyone aspiring to navigate the dynamic world of media buying. On the other hand, the University of Notre Dame Australia features a Bachelor of Arts (Advertising), offering insights into creative strategies and market analysis, which will serve well in media buying roles. Additionally, Western Sydney University also offers distinct courses that touch upon relevant topics for aspiring media buyers.
These business courses not only provide theoretical knowledge but also practical skills that can greatly enhance your employability in the industry. Media buyers play a critical role in determining the best channels and timing for advertising efforts, which can directly impact a brand's visibility and success in Sydney’s competitive market. The growing demand for skilled professionals in this field makes now an ideal time to pursue training.
In addition to media-centric education, these marketing courses complement your learning by deepening your understanding of consumer behaviour and advertising trends. Combining business and marketing knowledge will allow you to excel in media buying, as you will be able to design targeted campaigns that resonate with diverse audiences across Sydney.
