This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Buyer
Explore a vibrant pathway into the world of advertising by enrolling in Media Buyer courses in Wollongong. This picturesque coastal city offers a selection of reputable courses tailored for experienced learners seeking to expand their knowledge and skills in media buying and marketing. With a total of five advanced courses available, including the Bachelor of Business (Marketing) and the Bachelor of Arts (Marketing), you can equip yourself with the necessary tools to thrive in this competitive field.
Renowned training providers such as La Trobe University and UOW are committed to delivering high-quality education in Wollongong. The Bachelor of Business (Public Relations) is just one of the many options that cater specifically to aspiring media buyers. By choosing a course from these esteemed institutions, students can gain an edge in understanding consumer behaviour and media strategies necessary for successful campaigns.
Media buying is closely linked to various roles within the marketing sector. By studying Marketing courses, you could branch into related positions such as a Social Media Manager or a Market Research Analyst. These roles not only allow you to utilise your media buying skills but also contribute significantly to campaign development and brand elevation in a competitive marketplace.
Additionally, the diverse range of career opportunities following your studies in Media Buyer courses in Wollongong encompasses roles like Campaign Manager and Content Strategist. Engaging in these positions will prepare you for a dynamic work environment, promoting creative thinking and strategic planning. With these qualifications, you can contribute to successful advertising initiatives, ensuring brands resonate with their audiences.
Studying in Wollongong places you in a unique position to learn in a vibrant, culturally rich environment, where the local economy thrives on innovation and creativity. With opportunities to collaborate with top educators at respected institutions such as The University of Notre Dame Australia, you can enhance your understanding of the nuanced landscape of media buying. Enrol in a Bachelor of Arts (Advertising) or a Bachelor of Communication to kick-start your journey and prepare for a successful career in the marketing and media sectors.