This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Officers manage how organisations engage with the press, crafting communications plans and coordinating media opportunities to enhance visibility.
Get qualified to work as a Media Officer with a course recognised across Australia. Speak to a training provider to learn more.
Media Officers in Australia generally earn between $80,000 - $92,000 depending on your qualifications and specialist skills, as well as the profile of the organisation (or individual) you work for.
There are currently 31,100 public relations professionals employed across Australia. Some of these are Media Officers. They are employed by public corporations, government agencies, and non-profits as well as individuals such as politicians and celebrities. There are also opportunities for Media Officers to work as independent consultants.
Media Officers have outstanding communication skills including high level business writing and content development. To succeed, you’ll also need impeccable personal presentation. The minimum entry-point for Media Officers in Australia is the Diploma of Marketing and Communications, though many corporate organisations and government agencies will expect you to have a Bachelor’s degree in communications, marketing, journalism, or public relations.
Source: Australian Government Labour Market Insights 2023
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