This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Planner
For those aspiring to embark on a career as a Media Planner in Armidale, a focused education is key to success in this dynamic field. The Media Planner courses in Armidale will equip you with crucial skills to analyse market research, develop strategic marketing plans, and optimise media placement. A noteworthy option is the Bachelor of Business (Marketing) offered by the University of New England (UNE), which provides a solid foundation for understanding the intricacies of media planning and marketing management.
As you progress through the Media Planner courses, you may also find yourself drawn to various related job roles available in Armidale. Positions such as a Social Media Manager, Market Research Analyst, or Campaign Manager can complement your primary goal of becoming a Media Planner. Each of these careers offers unique challenges and opportunities, allowing you to tailor your professional journey as you gain experience in the marketing sector.
In Armidale, the market for marketing professionals is thriving, and completing a course specifically in media planning can lead to exciting prospects in the industry. By developing a comprehensive understanding of strategies used in digital campaigns, you may also become interested in roles like Digital Marketing Manager or Marketing Analyst. These positions not only require strong analytical skills but also the ability to adapt to changing trends in media consumption.
Investing in your education through the Media Planner courses in Armidale is a significant step toward a fulfilling career. With options available at UNE and opportunities to explore various specialisations such as Advertising Specialist and Brand Strategist, you will find the pathway to success paved with diverse roles in the marketing landscape. Embrace the journey and open doors to a range of fulfilling positions in the media planning and marketing field.