This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
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Are you looking to enhance your skills in the marketing industry? Enrol in one of the coveted Media Planner courses in Bathurst designed for experienced learners. The Bachelor of Business (Marketing) offers an excellent opportunity to gain in-depth knowledge and practical skills vital for a successful career in media planning. This course is delivered by CSU, a recognised training provider in the Bathurst area, ensuring a quality educational experience tailored to meet industry demands.
Upon completing your studies in media planning, you may consider various career paths available within the broad marketing and business landscape. Some excellent roles to explore include Social Media Manager, Market Research Analyst, and Campaign Manager. These positions are integral to the successful execution of marketing strategies and require a well-rounded understanding of both the art and science of marketing.
Bathurst offers a vibrant backdrop for aspiring media planners to immerse themselves in a thriving hub of business and marketing activities. By exploring related fields such as Business and Marketing, you can further enhance your qualifications and career prospects. Equip yourself with the skills you need to excel by enrolling in one of the Media Planner courses in Bathurst today, and step confidently into the world of marketing and media planning.