This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
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If you’re looking to advance your career in the marketing sector, our Media Planner courses in Bendigo offer an excellent opportunity to gain targeted skills and knowledge. The available courses aim to cater to experienced learners who are seeking to deepen their understanding of the media landscape. One of the standout options is the Bachelor of Business (Marketing), specifically designed for those who wish to specialise in media planning and strategy within the vibrant Bendigo area, famous for its growing business opportunities.
Engaging in business courses and marketing studies is essential for anyone looking to make a significant impact as a Media Planner. The knowledge gained from these courses in Bendigo empowers students to navigate the complex media environment, develop comprehensive marketing strategies, and effectively analyse target audiences. By choosing to study locally, you can benefit from the unique insights specific to the Bendigo market while also enjoying the support from industry-recognised training providers.
The Media Planner profession offers diverse career paths, and the right courses can greatly enhance your employability and expertise. Enrolling in our Media Planner courses in Bendigo will not only equip you with theoretical knowledge but also practical skills that are highly valued in today’s job market. Take your first step towards a rewarding career in media planning by exploring the available courses and finding the perfect fit for your educational ambitions.