This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
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Exploring the Media Planner courses in Blue Mountains presents an exciting opportunity for individuals eager to carve out a vibrant career in marketing and advertising. With stunning natural landscapes as a backdrop, the Blue Mountains region is not only a place of beauty but also a burgeoning hub for creative professionals. The courses available equip students with the essential skills and knowledge to excel as a Media Planner, ensuring they are well-prepared to meet the demands of an ever-evolving industry.
Two reputable training providers in the Blue Mountains area, UTS and The University of Notre Dame Australia, offer excellent qualifications tailored for aspiring Media Planners. UTS provides a comprehensive Bachelor of Business (Marketing), while The University of Notre Dame Australia specialises in the Bachelor of Arts (Marketing). Both institutions focus on delivering quality education that prepares students for various dynamic roles in the marketing field, including positions such as Campaign Manager and Marketing Analyst.
Studying Media Planner courses in Blue Mountains not only covers the theoretical aspects of marketing but also delves into practical applications, preparing students for essential job roles such as Social Media Manager and Public Relations Executive. Graduates can expand their career paths into other exciting professions like Digital Marketing Manager or Advertising Manager, significantly enhancing their prospects in a competitive job market.
The Blue Mountains area, with its unique blend of culture and creativity, not only supports the development of aspiring Media Planners but also encourages collaboration and networking among industry professionals. For those interested in other related fields, the region offers additional paths such as Marketing Coordinator and Brand Manager. These roles complement the skills learned in Media Planner courses, paving the way for a well-rounded understanding of the marketing landscape.
Embracing the opportunity to study Media Planner courses in Blue Mountains opens doors to a fulfilling and diverse career. As the marketing industry continues to evolve, the competencies gained through these courses will equip students with the tools they need to innovate and lead in various marketing roles. With institutions like UTS and The University of Notre Dame Australia at the forefront of education in this field, students can embark on a rewarding journey into the world of media planning and marketing excellence.