This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
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As a Media Planner, you will be responsible for strategising and executing media campaigns, which is integral to various job roles in marketing. If you also have an interest in related positions, consider exploring opportunities such as a Social Media Manager or a Market Research Analyst. These roles not only complement the Media Planner's functions but also provide diverse pathways for career advancement within Coffs Harbour and beyond.
The courses available in Coffs Harbour are offered by reputable training providers, ensuring that you receive industry-recognised qualifications. With a blend of theory and practical application, you can expect to cover essential topics like analytics, media buying, and campaign execution. Additionally, aspiring professionals may want to consider roles such as a Campaign Manager or a Content Strategist as potential next steps after completing your studies.
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