This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
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If you're considering a career as a Media Planner, taking Media Planner courses in Orange is a fantastic way to get started. In the Orange area, you can find valuable higher education courses, such as the Bachelor of Business (Marketing), offered by reputable training providers like Charles Sturt University (CSU). These courses are designed for experienced learners, equipping you with essential skills to excel in the media planning field and helping you understand various aspects of marketing and business.
Upon completing your Media Planner education, you may explore a wide range of related job opportunities in Orange and surrounding areas. Positions such as a Social Media Manager, Marketing Analyst, or Marketing Coordinator are just a few of the exciting options available to graduates. These roles are interconnected and would allow you to leverage your skills to make an impact in various business sectors.
In addition to Media Planner courses, you may also want to explore other related fields of study, including Business courses and Marketing courses. Each of these areas provides a rich foundation for understanding the dynamics of the media landscape. With the right training from established providers like CSU, you can set yourself on a trajectory toward success in roles like Campaign Manager, Digital Marketing Manager, or even an eventual Chief Marketing Officer (CMO). Start your journey in Media Planning today, and unlock a world of possibilities in the vibrant city of Orange!