This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Planner
In Port Macquarie, aspiring media professionals can enhance their career prospects by enrolling in Media Planner courses that offer essential skills and knowledge tailored for today’s dynamic business environment. One notable course available is the Bachelor of Business (Marketing), designed for individuals with prior experience or qualifications seeking to deepen their expertise in marketing strategies. With a focus on both theoretical foundations and practical applications, this course arms students with the tools necessary for success in the vibrant media landscape of Port Macquarie, a coastal gem known for its thriving business community.
Completing a Media Planner course can open doors to various job roles within the marketing sector. Graduates often find themselves well-suited to positions such as Social Media Manager, Market Research Analyst, or even Campaign Manager. These career paths not only leverage the skills acquired from Media Planner courses in Port Macquarie but also offer the opportunity to contribute significantly to marketing initiatives that can shape the visibility of businesses within this picturesque region.
Students interested in broader studies may consider related fields, with resources available for those exploring Business courses or more specific options in Marketing. The diverse opportunities within these fields equip learners with an array of skills that can be directly applied to Media Planning roles, making them attractive candidates for emerging employers in Port Macquarie's competitive job market.
In addition to job roles directly related to media planning, exploring various related careers can enhance your understanding of the marketing landscape. Consider roles such as Marketing Coordinator or Digital Marketing Manager, which can provide insights into different aspects of media execution and management. By choosing Media Planner courses in Port Macquarie, students are taking a proactive step towards a rewarding career in marketing, set against the backdrop of a vibrant local community.