This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Planner
For individuals looking to advance their careers in marketing, exploring Media Planner courses in Rockingham is an excellent option. These courses are designed for experienced learners who possess prior experience or qualifications in the field. A standout offering is the Bachelor of Business (Marketing), which provides a robust foundation in marketing principles, essential for aspiring Media Planners.
In Rockingham, one of the prominent providers of Media Planner courses is Murdoch University. This institution is renowned for its comprehensive programs that prepare students to excel in various marketing disciplines. By enrolling in these courses, learners can gain critical skills that translate well into the job market, particularly in a vibrant hub like Rockingham.
Aside from the focused training on becoming a Media Planner, students will find that these courses also overlap significantly with several related career paths. Graduates may wish to explore roles such as a Social Media Manager, Market Research Analyst, or Campaign Manager. Each of these positions complements the skill set acquired through Media Planner courses, providing a range of options for graduates in Rockingham.
Furthermore, if you're interested in delving deeper into marketing, you can explore broader Business courses and the specialised Marketing category. These resources are beneficial both for aspiring Media Planners and those looking to enhance their qualifications in the ever-evolving marketing landscape. Rockingham’s various training institutions offer an enriching environment for learning and professional growth.
Taking the step to study Media Planner courses in Rockingham can open doors to a multitude of career opportunities. In addition to the aforementioned job roles, consider positions like a Content Strategist, Marketing Analyst, and Media Relations Specialist. With a diverse range of prospects, Rockingham serves as an ideal location to embark on your journey in the media planning domain, supported by reputable institutions like Murdoch University.