This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
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If you’re looking to advance your career in the dynamic field of marketing, exploring our Media Planner courses in Sydney is a fantastic first step. In Sydney, there are three advanced courses tailored for experienced learners, such as the Bachelor of Business (Marketing), Bachelor of Arts (Marketing), and Bachelor of Arts (Advertising). These courses are offered by reputable training providers like UTS and The University of Notre Dame Australia, ensuring you receive high-quality education in a vibrant city renowned for its business opportunities.
Becoming a Media Planner opens doors to an array of exciting job roles within the marketing domain. Graduates can pursue careers as a Social Media Manager, Market Research Analyst, or even a Campaign Manager. With these roles, you can leverage your skills to create impactful marketing strategies and engage with diverse audience segments, playing a crucial role in the business landscape of Sydney.
Additionally, the Media Planner career is interconnected with various fields of study including Business courses and Marketing. This means that by undertaking Media Planner courses in Sydney, you’re not just limiting yourself to one career path. Diverse opportunities await you in roles such as Content Strategist, Marketing Analyst, or even a Digital Marketing Manager, making this an excellent investment in your professional future.
As the marketing landscape continues to evolve, upskilling through formal education in Sydney becomes paramount. The courses available equip you with not only the theoretical knowledge but also practical skills essential for successful roles in the industry. Explore the wealth of opportunities offered by our local training providers and take the first step towards a fulfilling career in marketing today. With a decision to embark on your educational journey, you’re already on your way to becoming a sought-after professional in the Media Planner space!