This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Planner
If you are looking to establish a career as a Media Planner in Tamworth, you have come to the right place. With one comprehensive course available, delivered by the esteemed University of New England, you will gain the essential skills and knowledge necessary to excel in the media planning field. The Bachelor of Business (Marketing) program covers crucial concepts that will prepare you for success in various marketing roles, including positions such as Marketing Manager and Marketing Coordinator.
The role of a Media Planner is integral to the marketing landscape and opens doors to numerous opportunities within the industry. Graduates often explore related job roles such as Campaign Manager, Digital Marketing Manager, and Brand Manager. These positions highlight the diverse pathways available in the marketing world for those trained in media planning. Engaging with the community in Tamworth, you can network with professionals to further explore career advancements and opportunities within local businesses.
Alongside the Media Planner courses in Tamworth, students should consider broadening their expertise through various business courses and marketing classes. These additional studies can enhance your skill set and make you stand out in the competitive landscape of marketing. Whether you aspire to become a Social Media Manager or a Market Research Analyst, pursuing training in media planning provides a solid foundation to achieve your career goals in the vibrant town of Tamworth.