This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Planner
If you’re aspiring to build a career in media planning, the Media Planner courses in Wollongong offer a fantastic opportunity to develop your skills and knowledge in this dynamic field. With courses such as the Bachelor of Arts (Marketing) and the Bachelor of Business (Marketing), you can gain a solid foundation in marketing principles and strategies. The local training providers, like The University of Notre Dame Australia and UTS, are recognized for delivering quality education and practical training tailored to the needs of learners in Wollongong.
As you embark on your journey, you may also want to explore various career pathways that link directly to your media planning studies. Job roles such as a Social Media Manager, Marketing Analyst, or a Campaign Manager are just a few options that can open up exciting avenues within the marketing and media sectors. The skills developed in the Media Planner courses will prepare you not only for these roles but also for others like a Digital Marketing Manager or Advertising Manager.
In addition to the courses, prospective students can enhance their understanding of related fields by checking out our extensive range of business courses and specialized marketing programs. With three solid courses available for experienced learners in Wollongong, it's the perfect time to take the next step in your career. For more information, visit the Media Planner courses in Wollongong page where you'll find all the necessary details to get started on your career in media planning.