This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Public Relations Officer manages public perception by promoting positive brand attitudes, organising events, and addressing issues.
Get qualified to work as a Public Relations Officer with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Public Relations Officer generally earns $1,480 per week ($76,960 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
The number of people working in this field has decreased in recent years. There are currently 20,500 people employed as a Public Relations Officer in Australia and this number is expected to grow strongly over the next five years. Public Relations Officers may find work across all regions of Australia.
Source: Australian Government Labour Market Insights
If a career as a Public Relations Officer interests you, consider enrolling in a Diploma of Marketing and Communication. This course covers a range of topics including developing marketing and social media engagement plans. A Certificate IV in Marketing and Communication may also be appropriate.
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If you're looking to start a rewarding career in public relations, exploring Public Relations Officer courses in Rockhampton is a great step towards achieving your goals. Rockhampton, known for its vibrant community and business opportunities, provides an excellent backdrop for aspiring professionals. The courses offered in this region are designed to equip you with the knowledge and skills necessary to excel in the field of public relations, enabling you to engage effectively with your target audience and manage communications seamlessly.
In addition to studying public relations, you might also be interested in related job roles that can complement your career path. Consider looking into becoming a Social Media Manager, where you will harness the power of digital platforms to enhance brand image. Alternatively, roles such as Market Research Analyst or Content Strategist may pique your interest, focusing more on data and content creation, both vital in today's marketing landscape.
The Public Relations Officer role is intricately linked to various fields of study, including Business and Marketing. By enrolling in Public Relations Officer courses in Rockhampton, you'll have the chance to delve into these related areas, providing you with a well-rounded education that can lead to diverse career opportunities. Additionally, positions like Campaign Manager and Public Relations Executive are worth exploring as they share similar skill sets and responsibilities.