This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersSports Marketers promote athletes and teams, engaging fans and generating revenue through research, campaigns, and strong communication skills.
Get qualified to work as a Sports Marketer with a course recognised across Australia. Speak to a training provider to learn more.
The average salary for advertising and marketing professionals in Australia is currently $1,200 per week ($62,400 per annum). These are median figures for full-time employees and should be considered a guide only.
There are 83,400 advertising and marketing professionals employed across Australia right now. Some of these are Sports Marketers. Marketing is a growth occupation in all Australian industries and work sectors, with job opportunities expected to increase over the next 3-5 years.
Sports Marketers need university qualifications in sports management marketing, and public relations. Suitable qualifications include the Bachelor of Business (Sports Marketing and Management), Bachelor of Marketing, and Bachelor of Communications (Public Relations). As your career develops, consider the Master of Business Administration (Sports Management) or Master of Applied Marketing.
Source: Australian Government Labour Market Insights 2023
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If you are looking to advance your career in the sports marketing field, you will find valuable options with the Sports Marketer courses in Bathurst. This vibrant region, known for its rich sporting culture and community events, provides a perfect backdrop for aspiring sports marketers. The courses offered in Bathurst are designed to equip students with essential skills and knowledge to excel in this dynamic industry.
Among the available programmes, the Associate Degree of Sport Business stands out as an excellent choice for experienced learners. This course dives into the fundamentals of sport business principles, marketing strategies, and community engagement, offering an ideal stepping stone for those with prior experience or qualifications. Bathurst's local sports events serve as a perfect practical environment for learners to apply their skills in real-world scenarios.
The field of sports marketing is interconnected with various areas of study, making it essential to explore diverse learning paths. Interested individuals can enhance their knowledge through relevant Business courses, delve into Sport, Fitness and Recreation courses, or focus on Marketing. There are also specialised opportunities in Community Recreation that can provide additional insights into community-centric marketing strategies.