This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersSports Marketers promote athletes and teams, engaging fans and generating revenue through research, campaigns, and strong communication skills.
Get qualified to work as a Sports Marketer with a course recognised across Australia. Speak to a training provider to learn more.
The average salary for advertising and marketing professionals in Australia is currently $1,200 per week ($62,400 per annum). These are median figures for full-time employees and should be considered a guide only.
There are 83,400 advertising and marketing professionals employed across Australia right now. Some of these are Sports Marketers. Marketing is a growth occupation in all Australian industries and work sectors, with job opportunities expected to increase over the next 3-5 years.
Sports Marketers need university qualifications in sports management marketing, and public relations. Suitable qualifications include the Bachelor of Business (Sports Marketing and Management), Bachelor of Marketing, and Bachelor of Communications (Public Relations). As your career develops, consider the Master of Business Administration (Sports Management) or Master of Applied Marketing.
Source: Australian Government Labour Market Insights 2023
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If you’re looking to advance your career in the dynamic field of sports marketing, then exploring Sports Marketer courses in Canberra is an excellent starting point. Canberra offers a variety of high-quality training options tailored for those with prior experience or qualifications, such as the popular Bachelor of Business (Sport Management). This course is designed to equip you with essential skills and knowledge needed to excel in various roles within the sports marketing landscape.
In the Canberra area, the University of Canberra is a prominent provider of sports marketing education, offering academic courses that cater to the needs of aspiring sports marketers. Engaging with a locally recognised institution ensures that you gain relevant experience and insights into the industry, which can boost your employability in positions such as a Sports Marketing Manager or Sports Coordinator. Both roles require a deep understanding of marketing strategies tailored to the sports sector, making education in this field invaluable.
Further broadening your expertise can also open pathways to related job roles such as a Social Media Manager or Campaign Manager. A strong foundation in Marketing is essential for success in these positions, and pursuing studies through Business courses can enhance your skill set. Additionally, delving into Sport, Fitness and Recreation courses will further complement your knowledge, preparing you for the multi-faceted demands of the industry.
Canberra's sports marketing arena is continually evolving, providing a vibrant landscape for skilled professionals. Pursuing Sports Marketer courses in Canberra not only enhances your qualifications but also positions you well for a variety of career opportunities, including roles like Market Research Analyst and Media Relations Specialist. By engaging with reputable training providers in Canberra, you will be taking a decisive step towards a successful career in sports marketing.