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Marketing Officer Courses in Canberra

A Marketing Officer plans and executes campaigns to promote products or brands, focusing on media, social media, advertising, and research.

    • AI Exposure: High

      This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.

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  • This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
      • NT
AI exposure data adapted from Felten, Raj & Seamans (2021). Shortage data sourced from Jobs and Skills Australia (2024).

How do I become a Marketing Officer in Canberra?

Get qualified to work as a Marketing Officer with a course recognised across Australia. Speak to a training provider to learn more.

Common questions

In Australia, a full time Marketing Officer generally earns $1,530 per week ($79,560 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.

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The number of people employed in this field is expected to grow strongly in coming years. There are currently 51,400 people working in this industry in Australia and many of them specialise as a Marketing Officer. Marketing Officers may find work across all regions of Australia, particularly in large towns and cities.

Source: Australian Government Labour Market Insights

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If you’re interested in a career as a Marketing Officer, consider enrolling in a Certificate IV in Marketing and Communication. This course covers a range of topics including coordinating marketing activities, analysing consumer behaviour, carrying out market research, creating digital content, presenting ideas and research and developing social media strategies.

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Related career opportunities

Browse occupations related to Marketing Officer

Further reading

How to start a career in Social Media Marketing

4th August 2021

Career spotlight: Advertising and marketing professionals

2nd October 2019

What can you do with a Diploma of Social Media Marketing?

13th January 2021

Marketing Officer careers

Are you looking to enhance your career in the vibrant city of Canberra? Enrolling in Marketing Officer courses in Canberra could be your next step towards a rewarding profession. These courses offer essential training and knowledge needed to excel in the marketing field, helping you develop skills in strategic planning, market analysis, and effective communication. With just two dedicated offerings available in the Canberra area, students can gain direct experience and insights beneficial for entering this dynamic industry.

Upon completing a Marketing Officer course, numerous career pathways become accessible. For instance, you may consider transitioning into a role as a Social Media Manager, where you can leverage your marketing expertise to engage with audiences on various platforms. Alternatively, a position as a Market Research Analyst allows you to focus on data-driven decisions, supporting businesses in understanding market trends and consumer behaviours. The skills acquired in marketing officer training are highly transferable, empowering graduates to explore diverse opportunities within the marketing sphere.

Furthermore, graduates may find themselves drawn to roles that involve creative campaign development, such as a Campaign Manager or a Content Strategist. These positions require strong marketing skills and a creative mindset, both of which are finely tuned through targeted training. Moreover, taking up a role like a Marketing Analyst can also be appealing, as it allows professionals to delve into data analysis and strategic decision-making to drive marketing success in Canberra's flourishing business scene.

In addition, Canberra offers a variety of specialisation opportunities in marketing. For those interested in sports, the role of a Sports Marketing Manager might be the perfect fit, combining a passion for sports with marketing acumen. Alternatively, a position as a Media Relations Specialist is ideal for individuals eager to work with the media and effectively communicate brand messages. The diverse landscape of marketing careers, supplemented by the rigorous training from Marketing Officer courses in Canberra, ensures that aspiring marketing professionals can find a niche that suits their skills and interests effectively.