This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Marketing Officer plans and executes campaigns to promote products or brands, focusing on media, social media, advertising, and research.
Get qualified to work as a Marketing Officer with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Marketing Officer generally earns $1,530 per week ($79,560 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
The number of people employed in this field is expected to grow strongly in coming years. There are currently 51,400 people working in this industry in Australia and many of them specialise as a Marketing Officer. Marketing Officers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If you’re interested in a career as a Marketing Officer, consider enrolling in a Certificate IV in Marketing and Communication. This course covers a range of topics including coordinating marketing activities, analysing consumer behaviour, carrying out market research, creating digital content, presenting ideas and research and developing social media strategies.
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For those considering a career in marketing, the Marketing Officer courses in Toowoomba offer an excellent opportunity to gain the necessary skills and knowledge. These courses are designed to equip students with a robust understanding of marketing principles and practices, ensuring they are well-prepared to enter the workforce. With Toowoomba's growing business sector, now is an ideal time to pursue a qualification in marketing, which can lead to various job roles within this dynamic field.
In addition to becoming a Marketing Officer, there are numerous related career paths that graduates can explore. For instance, those with a passion for digital trends may find roles such as a Social Media Manager or a Market Research Analyst appealing. Other options include positions as a Campaign Manager or Content Strategist, all of which are vital in today’s marketing landscape. Each of these roles is supported by the foundational knowledge provided in the Marketing Officer courses.
Additionally, students can further expand their career prospects by exploring specialisations such as a Marketing Analyst or even consider roles like a Sports Marketing Manager and a Media Relations Specialist. With the right education and training, you can also aspire to positions such as Product Specialist or Public Relations Executive. Enrolling in Marketing Officer courses in Toowoomba is the first step towards unlocking these exciting opportunities in the thriving marketing sector.