This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Buyers identify and purchase advertising space across various channels, collaborating with marketing teams to maximise exposure and analyse performance metrics.
Get qualified to work as a Media Buyer with a course recognised across Australia. Speak to a training provider to learn more.
Media buyers, along with other advertising and marketing professionals in Australia, generally earn approximately $2,200 per week ($114,400 annually). There may also be opportunities for performance incentives and bonuses.Please note: These are median figures for full-time employees and should be considered a guide only.
There are currently 83,400 advertising and marketing professionals (including media buyers) employed in Australia. This is a growing work sector with future growth of 11.6% expected over the next 5 years.
Media buyers need a thorough understanding of the core principles of marketing and advertising as well knowledge of the latest media platforms and their audiences. You’ll also need excellent organisational and time management skills. Launch your career as a media buyer by undertaking a Certificate IV in Marketing and Communication, Diploma of Digital Marketing, or Bachelor of Applied Business (Marketing). If you want to specialise in social media advertising you could try the Diploma of Social Media Marketing. You’ll also benefit by gaining proficiency in the Microsoft Office Suite (Word, Excel, Powerpoint, and Adobe Creative Cloud).
Source: Australian Government Labour Market Insights 2023
Browse occupations related to Media Buyer
Are you interested in advancing your career in marketing and advertising? Look no further than the diverse range of Media Buyer courses in Lismore. This vibrant northern New South Wales city, known for its picturesque landscapes and thriving creative industry, offers four exceptional higher education courses tailored for experienced learners. Each course is designed to equip you with the skills necessary to excel in the competitive field of media buying.
Among the most sought-after options is the Bachelor of Business (Marketing) provided by Bond University. This program not only covers essential marketing principles but also delves into media strategies and analysis, preparing you to make informed media purchasing decisions. By choosing this course, you'll be positioned to take on critical roles in various organisations throughout Lismore and beyond.
Additionally, the Bachelor of Communication and the Bachelor of Business (Public Relations) offer valuable insights into effective messaging and audience engagement—further enhancing your media buying acumen. Moreover, the Bachelor of Arts (Advertising) focuses on creative strategies and campaign design, integral skills for any media buyer aspiring to make a notable impact in the industry.
The Media Buyer job roles are intrinsically linked to various fields of study, including business and marketing. By honing your skills through these Media Buyer courses in Lismore, you set yourself up for a successful career that spans across multiple industries, from advertising agencies to corporate marketing departments.
Lismore's unique blend of cultural sophistication and regional charm makes it an ideal location to pursue these educational opportunities. With access to seasoned professionals and a supportive learning environment, your experience in these advanced courses will be both enriching and rewarding. Start your journey today by exploring the available Media Buyer courses, and take the next step towards elevating your career in this dynamic field.