This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Social Media Manager oversees a brand's online presence by managing accounts, creating content, analysing trends, and engaging with audiences.
Get qualified to work as a Social Media Manager with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Social Media Manager generally earns $1,250 per week ($65,000 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry has seen a strong increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Social Media Manager. Social Media Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If you’re thinking of a career as a Social Media Manager, you could enrol in a Diploma of Social Media Marketing. This course explores topics such as email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing. You could also consider a Certificate IV in Marketing and Communication which looks at profiling a market, conducting market research, promoting products and services and analysing consumer behaviour.
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If you're looking to kickstart a dynamic and rewarding career in digital marketing, the variety of Social Media Manager courses in Adelaide can cater to your needs, whether you're new to the industry or looking to advance your skills. Beginners can explore introductory options like the Social Media Marketing: Elevate and the Digital Marketing: Elevate, which provide a solid foundation for those with no prior experience. For those with some industry experience, advanced courses such as the Diploma of Social Media Marketing or the Bachelor of Digital Media can help you refine your expertise and broaden your employment opportunities.
Studying in Adelaide not only opens doors in the world of social media management but also connects you with experienced training providers, such as KCBT, ACDC, and The University of Adelaide. Each provider offers unique courses designed to equip you with the necessary skills to thrive in various roles, including Digital Marketing Manager, Campaign Manager, and Content Creator. The courses are tailored to help you build a robust understanding of social media's impact within the broader marketing landscape.
Furthermore, the field of social media management links to diverse areas of study, such as Digital Marketing, Social Media Marketing, and Marketing, providing a comprehensive skill set that can lead to various fulfilling career paths. If you're interested in pursuing career opportunities as a Marketing Manager or a Content Strategist, enrolling in one of the available Social Media Manager courses in Adelaide could be your perfect stepping stone. Embrace the exciting job prospects in this rapidly evolving field right here in Adelaide!