This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Social Media Manager oversees a brand's online presence by managing accounts, creating content, analysing trends, and engaging with audiences.
Get qualified to work as a Social Media Manager with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Social Media Manager generally earns $1,250 per week ($65,000 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry has seen a strong increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Social Media Manager. Social Media Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If you’re thinking of a career as a Social Media Manager, you could enrol in a Diploma of Social Media Marketing. This course explores topics such as email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing. You could also consider a Certificate IV in Marketing and Communication which looks at profiling a market, conducting market research, promoting products and services and analysing consumer behaviour.
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If you're looking to kickstart your career as a Social Media Manager, Cairns is a fantastic place to begin your journey. With a range of Social Media Manager courses in Cairns, you'll find a selection of options that cater to various skill levels and interests. These courses cover essential topics such as digital media, strategy development, and engagement metrics, all of which are vital for building a successful career in social media management.
One of the notable training providers in Cairns is CQU, which offers a Bachelor of Digital Media. This degree not only equips you with the practical skills needed for a role in social media but also provides a solid foundation in related fields. By enrolling in CQU's program, you'll be able to explore the intersections of business, digital marketing, and social media marketing, enhancing your profile in a competitive job market.
In addition to business courses, Cairns also offers specialised training in digital marketing and marketing. These disciplines are closely tied to the role of a Social Media Manager, providing you with a well-rounded skill set that employers are actively seeking. Gaining insights from experienced instructors in these fields can give you a significant advantage when entering the workforce.
As you explore the different Social Media Marketing courses available, remember to consider how each aligns with your career goals and interests. With 9 Social Media Manager courses available in the Cairns area, you’re sure to find the right fit to help you thrive in this dynamic field. Whether you’re a local or someone looking to make Cairns your home base, the opportunities in social media management are ripe for the taking!