This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Social Media Manager oversees a brand's online presence by managing accounts, creating content, analysing trends, and engaging with audiences.
Get qualified to work as a Social Media Manager with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Social Media Manager generally earns $1,250 per week ($65,000 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry has seen a strong increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Social Media Manager. Social Media Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If you’re thinking of a career as a Social Media Manager, you could enrol in a Diploma of Social Media Marketing. This course explores topics such as email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing. You could also consider a Certificate IV in Marketing and Communication which looks at profiling a market, conducting market research, promoting products and services and analysing consumer behaviour.
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For those looking to embark on a career in digital communication, there are numerous Social Media Manager courses in Canberra designed to equip you with the skills needed in today's fast-paced digital landscape. With 11 courses available, learners can find a pathway that suits their experience level, whether you're just starting out or looking to advance your existing qualifications.
For beginners, two excellent options include the Social Media Marketing: Elevate and Digital Marketing: Elevate. These courses are specially tailored for those with little to no prior experience, providing a solid foundation in key social media strategies and digital marketing principles that are vital for any aspiring Social Media Manager.
Experienced learners in Canberra can expand their qualifications with a range of advanced courses. Notable offerings include the Diploma of Social Media Marketing 10904NAT and the Diploma of Marketing and Communication BSB50620. These diplomas are designed to deepen your knowledge and enhance your professional credentials in social media marketing.
Higher education options are also abundant for those interested in pursuing more extensive academic qualifications. The Bachelor of Digital Media, Bachelor of Applied Business (Marketing), and Bachelor of Arts (Digital Media) are just a few of the degree-level courses available. These comprehensive programmes not only cover social media management but also provide insights into broader marketing strategies and media production.
Finally, for professionals ready to take their careers to new heights, advanced qualifications such as the Graduate Certificate in Digital Content Creation and Bachelor of Commerce (Honours) (Marketing) offer specialised training that can significantly enhance your career prospects. By exploring the Social Media Manager courses in Canberra, you will be well on your way to becoming a leader in the ever-evolving field of digital marketing.