This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Social Media Manager oversees a brand's online presence by managing accounts, creating content, analysing trends, and engaging with audiences.
Get qualified to work as a Social Media Manager with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Social Media Manager generally earns $1,250 per week ($65,000 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry has seen a strong increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Social Media Manager. Social Media Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If you’re thinking of a career as a Social Media Manager, you could enrol in a Diploma of Social Media Marketing. This course explores topics such as email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing. You could also consider a Certificate IV in Marketing and Communication which looks at profiling a market, conducting market research, promoting products and services and analysing consumer behaviour.
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Are you looking to advance your career in the digital landscape? Explore the range of Social Media Manager courses in Hobart designed to meet the needs of both beginners and experienced learners. Whether you are just starting your journey in social media marketing or seeking to enhance your skills, Hobart offers a variety of options to help you achieve your professional goals. With ten specialised courses available in the area, there is something for everyone keen on pursuing a career in social media management.
For beginners, two standout courses provide a solid foundation in the world of social media. The Social Media Marketing: Elevate course introduces essential skills, making it ideal for learners without prior experience. Another excellent option is the Digital Marketing: Elevate course, which covers fundamental digital marketing principles that are crucial for any aspiring social media manager. Enrolling in these courses is a great first step to harnessing the power of social media in today’s business environment.
For those with prior experience or qualifications, a wealth of advanced courses is available to refine your expertise further. The Diploma of Social Media Marketing 10904NAT offers in-depth knowledge and practical skills, positioning you as a knowledgeable professional in the field. Alternatively, the Diploma of Marketing and Communication BSB50620 is an excellent choice for those looking to broaden their marketing capabilities while focusing on social media strategies.
Students eager to gain a comprehensive education can also consider higher education options, such as the Bachelor of Digital Media or the Bachelor of Applied Business (Marketing). Both degrees provide a robust understanding of the digital marketplace, ensuring you excel in career prospects within the social media arena. The Graduate Certificate in Digital Content Creation is also a fantastic option for individuals looking to specialise in creating compelling content.
Hobart is not just a scenic city; it’s also emerging as a hub for digital marketing talent. Whether you aim to work in local businesses or are looking to join larger firms, undertaking Social Media Manager courses in Hobart equips you with the knowledge and skills required to thrive in a competitive industry. Don't miss the opportunity to further your career in this dynamic field by selecting from the various courses available today!