This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Social Media Manager oversees a brand's online presence by managing accounts, creating content, analysing trends, and engaging with audiences.
Get qualified to work as a Social Media Manager with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Social Media Manager generally earns $1,250 per week ($65,000 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry has seen a strong increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Social Media Manager. Social Media Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If you’re thinking of a career as a Social Media Manager, you could enrol in a Diploma of Social Media Marketing. This course explores topics such as email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing. You could also consider a Certificate IV in Marketing and Communication which looks at profiling a market, conducting market research, promoting products and services and analysing consumer behaviour.
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If you're looking to embark on a rewarding career in digital marketing, then exploring Social Media Manager courses in Perth is a fantastic place to start. With a total of 10 courses available in the Perth area, there are options that cater to both beginners and experienced learners. For those new to the field, beginner courses like Social Media Marketing: Elevate and Digital Marketing: Elevate provide foundational skills that can set you on the right path. By gaining the requisite knowledge from these courses, you can develop your expertise and confidence in managing social media strategies for businesses and brands.
For those with prior experience or qualifications, a range of advanced courses is also available. Consider pursuing the Diploma of Social Media Marketing 10904NAT or the Diploma of Marketing and Communication BSB50620 to sharpen your skills further. Perth's educational landscape offers not just diplomas but also degrees like the Bachelor of Applied Business (Marketing) and the Bachelor of Digital Media, giving you the opportunity to advance your career significantly in the vibrant field of social media management.
Completing a course in social media management can open doors to various job roles. From becoming an Digital Marketing Specialist to a Social Media Coordinator, the skills you gain will be highly sought after in Perth's dynamic job market. Other exciting roles include Email Marketing Specialist, Campaign Manager, and even a Digital Marketing Manager. By pursuing Social Media Manager courses in Perth, you’ll equip yourself with the tools needed to excel in this essential field.
Choosing the right course is crucial for your success, and understanding the related fields can help. Studies in Digital Marketing, Social Media Marketing, and Marketing complement your social media education perfectly. Take the interactive step today, equip yourself with knowledge, and begin your journey towards a fulfilling career. Whether you’re interested in managing social media campaigns or diving deeper into marketing strategies, the opportunities are endless in Perth!