This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Social Media Manager oversees a brand's online presence by managing accounts, creating content, analysing trends, and engaging with audiences.
Get qualified to work as a Social Media Manager with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Social Media Manager generally earns $1,250 per week ($65,000 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry has seen a strong increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Social Media Manager. Social Media Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If you’re thinking of a career as a Social Media Manager, you could enrol in a Diploma of Social Media Marketing. This course explores topics such as email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing. You could also consider a Certificate IV in Marketing and Communication which looks at profiling a market, conducting market research, promoting products and services and analysing consumer behaviour.
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In Wollongong, aspiring Social Media Managers can explore a variety of Social Media Manager courses designed to meet the needs of both beginners and experienced learners. With 11 courses available in total, students can enhance their skills and knowledge in social media marketing, digital marketing, and more. These courses offer valuable insights into the dynamic field of social media management, providing individuals with the tools they need to succeed in this high-demand career.
For those just starting in the industry, there are excellent beginner courses such as the "Social Media Marketing: Elevate" and "Digital Marketing: Elevate." These courses are specifically tailored for learners with no prior experience, allowing them to build a solid foundation in essential social media strategies. By enrolling in these courses, you can gain the confidence and skills necessary to kickstart your career as a Social Media Manager.
For experienced professionals, Wollongong offers numerous advanced Social Media Manager courses. Options include the "Diploma of Social Media Marketing" and "Graduate Certificate in Digital Content Creation," among others. These advanced qualifications are perfect for those looking to enhance their credentials and take on more significant roles within the industry. Courses provided by renowned institutions such as TBS and The University of Sydney further affirm the quality of training available in this region.
Completing a qualification in social media management can lead to a multitude of exciting career opportunities. Graduates can explore various job roles, including Digital Marketing Manager, Content Strategist, and Email Marketing Specialist. The skills acquired in these courses will empower you to thrive in roles that play a crucial part in driving business success and engaging audiences effectively.
Wollongong’s vibrant and growing marketing industry is the perfect backdrop for pursuing a career in social media management. With support from leading training providers such as SCA and Acknowledge Creativity, the opportunities for professional development are abundant. Whether you are just starting out or looking to advance your expertise, the array of Social Media Manager courses in Wollongong are designed to pave the way for your success in this exciting field.