This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Social Media Manager oversees a brand's online presence by managing accounts, creating content, analysing trends, and engaging with audiences.
Get qualified to work as a Social Media Manager with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Social Media Manager generally earns $1,250 per week ($65,000 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry has seen a strong increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Social Media Manager. Social Media Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If you’re thinking of a career as a Social Media Manager, you could enrol in a Diploma of Social Media Marketing. This course explores topics such as email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing. You could also consider a Certificate IV in Marketing and Communication which looks at profiling a market, conducting market research, promoting products and services and analysing consumer behaviour.
Browse occupations related to Social Media Manager
If you’re looking to start a career as a Social Media Manager, exploring the available Social Media Manager courses in Australian Capital Territory is a great place to begin. With 11 courses available, including introductory options, you will find something tailored to your experience level. Two popular beginner courses include the Social Media Marketing: Elevate and Digital Marketing: Elevate, both designed for learners without prior experience. These courses will provide foundational skills crucial for anyone looking to enter the world of social media management.
For those with existing experience or qualifications, there are numerous advanced courses to consider. The Diploma of Social Media Marketing 10904NAT is a standout option, along with the Bachelor of Digital Media and other degrees in Marketing. Institutions such as ANU and UC offer these courses, ensuring you receive education from reputable training providers recognised within the industry.
Completing a Social Media Manager course in Australian Capital Territory not only equips you with essential skills but also opens doors to various job opportunities. Graduates often pursue roles such as Email Marketing Specialist, Digital Marketing Manager, or Social Media Coordinator. You can explore these careers further through the detailed listings available, which highlight the specific skills and qualifications needed for each job role.
Understanding the local job market is crucial for aspiring Social Media Managers. With Canberra being a hub for government organisations and businesses alike, there are numerous roles available, such as Marketing Manager and Digital Project Manager. Additionally, specialised positions like Digital Media Strategist and Content Creator are in demand, allowing you to take your career in a direction that aligns with your interests and skills.
The training available in the Australian Capital Territory not only focuses on foundational and advanced skills but also provides networking opportunities and insights into the latest industry trends. As you consider your options, ensure to review the courses provided by reputable institutions and think about how each aligns with your career goals. Investing in your education through these Social Media Manager courses in Australian Capital Territory can be the first step towards a rewarding and dynamic career in a fast-evolving field.