This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersA Social Media Manager oversees a brand's online presence by managing accounts, creating content, analysing trends, and engaging with audiences.
Get qualified to work as a Social Media Manager with a course recognised across Australia. Speak to a training provider to learn more.
In Australia, a full time Social Media Manager generally earns $1,250 per week ($65,000 annual salary) before tax. This is a median figure for full-time employees and should be considered a guide only. As you gain more experience you can expect a potentially higher salary than people who are new to the industry.
This industry has seen a strong increase in employment numbers over the last five years. There are currently 51,400 people employed as a marketing specialist in Australia and many of them specialise as a Social Media Manager. Social Media Managers may find work across all regions of Australia, particularly in large towns and cities.
Source: Australian Government Labour Market Insights
If you’re thinking of a career as a Social Media Manager, you could enrol in a Diploma of Social Media Marketing. This course explores topics such as email marketing, niche social media marketing strategies, personal branding, managing blogs and content marketing. You could also consider a Certificate IV in Marketing and Communication which looks at profiling a market, conducting market research, promoting products and services and analysing consumer behaviour.
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For those seeking to embark on a career in digital communication, Social Media Manager courses in Victoria offer a comprehensive pathway to success. With 15 courses tailored for both beginners and experienced learners, potential students can find the right fit for their skill level. Beginner courses such as Social Media Marketing: Elevate and Digital Marketing: Elevate provide foundational skills, while advanced options like the Diploma of Social Media Marketing 10904NAT and the Diploma of Marketing and Communication BSB50620 equip learners with in-depth knowledge for professional success.
The courses are offered by reputable training providers such as Penfold College, known for its expertise in marketing studies, and prestigious institutions like Deakin University and La Trobe University. Each of these providers contributes to a well-rounded educational experience, reflecting Victoria’s commitment to quality education in the social media field.
In pursuing a qualification in social media management, graduates can explore numerous job roles that leverage these skills. Positions like Digital Marketing Manager, Social Media Coordinator, and Content Strategist are just a few examples of career paths available to those with the right training. Additionally, a focus on related fields such as Social Media Marketing and Digital Marketing provides an advantageous solidification of knowledge that enhances job prospects.
Victoria's vibrant job market presents various opportunities for those equipped with skills gained from Social Media Manager courses. The strategic nature of social media and digital marketing roles means that trained professionals are increasingly in demand in areas such as marketing, business development, and digital content creation. Statistically, graduates from social media management courses have reported high employment rates, thanks to the growing reliance of businesses on digital platforms for customer engagement.
Embarking on a career as a Social Media Manager in Victoria is not just about learning the technical aspects of digital marketing; it's also about engaging with the community and leveraging the power of social media to build brands and connect with audiences. By choosing courses from recognized training organisations, aspiring professionals will be well-equipped to navigate this ever-evolving landscape. To begin your journey, explore the available Social Media Manager courses in Victoria today and unlock your potential in the dynamic world of digital communications.