This role has a high level of AI exposure. While some human skills are required, many tasks could be automated or replaced by new technology.
Explore all careersMedia Planners develop advertising strategies by conducting market research and creating campaigns to promote products across various media channels.
Get qualified to work as a Media Planner with a course recognised across Australia. Speak to a training provider to learn more.
Salaries for Media Planners start at $75,000 per annum with opportunities for performance-based bonuses and incentives. Increase your earning capacity by gaining specialist qualifications in business analytics and market research as well as industry-specific knowledge.
There are no clear employment figures for Media Planners in Australia right now. They are employed by advertising agencies as well as large corporations, SMEs, non-profits, and government organisations. Media Planners often work as independent consultants.
The minimum entry point for Media Planners in Australia is the Diploma of Marketing and Communications, though many organisations will expect you to have a Bachelor of Business (Marketing), Bachelor of Communications (Advertising), or Bachelor of Media and Communications. To be successful in this role you will need a working knowledge of the latest digital technologies and social media platforms as well as traditional media outlets. It will definitely help to gain proficiency in the Adobe Creative Cloud and Microsoft Office applications.
Source: Australian Government Labour Market Insights 2023
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If you aspire to have a vibrant career as a Media Planner, exploring the Media Planner courses in New South Wales is an excellent starting point. These courses offer a comprehensive understanding of media strategy, audience analysis, and effective campaign management, essential skills for anyone looking to thrive in the advertising industry. By enrolling in these courses, you’ll develop the expertise to craft targeted media campaigns that resonate with audiences, driving engagement and results for your clients.
In New South Wales, notable training providers such as the University of Wollongong and The University of Notre Dame Australia deliver high-quality education tailored to the needs of future Media Planners. The Bachelor of Arts (Advertising) programme offered by Notre Dame Australia equips students with critical analytical skills and innovative thinking required in the media landscape. Graduating from these reputable institutions provides a solid foundation for your career path in media planning.
As you pursue your qualifications, you might also consider related job roles within the marketing and advertising sectors. Careers such as a Social Media Manager, Market Research Analyst, and Campaign Manager are just a few options that align well with your Media Planner skills. Exploring these opportunities can enhance your career prospects and enable you to make a tangible impact in the media industry.
Completing one of the Media Planner courses in New South Wales not only opens the door to exciting roles such as Marketing Analyst and Digital Marketing Manager but also positions you strategically within the bustling media hub of cities like Sydney. With an emphasis on practical skills and industry-relevant knowledge, these courses are designed to ensure that you are well-prepared to take on the challenges of a dynamic workforce. Take the first step in your journey today and explore the available courses in your area!